VP of Wholesale

Ana Luisa is a direct-to-consumer jewelry company based in Brooklyn, NY. We bring exceptional jewelry into the life of every woman. Our founders come from the world of high-fashion jewelry, where they’ve spent years designing for some of the most coveted brands. Our mission is to change the way jewelry is designed, made and enjoyed across the world.

• Develop and execute comprehensive wholesale strategies aligned with company objectives and brand positioning.
• Evaluate and refine partnership criteria to ensure high-quality, strategic retail distribution.
• Build and maintain long-term relationships with wholesale partners across key retail channels.
• Lead initiatives to expand wholesale distribution while protecting brand integrity and customer experience.
• Prepare the wholesale business for future growth through thoughtful planning, structure, and capability building.

• Build, lead, and develop a high-performing Wholesale Sales organization, including agency and field sales representation.
• Establish clear roles, responsibilities, and workflows within the wholesale team.
• Provide coaching, performance feedback, and professional development to team members.
• Foster a culture of accountability, collaboration, and continuous improvement.

• Oversee account acquisition, onboarding, and ongoing account management.
• Lead account-level selling activities, including outreach, pitching, sampling, and in-person visits during market weeks in New York
• Manage order flow, assortments, deliveries, and ongoing account needs.
• Conduct sales reviews and joint business planning with wholesale partners.
• Lead trade merchandising initiatives to support sell-through and assortment expansion.

• Fully integrate the wholesale function into the company’s cross-functional operating model.
• Partner closely with Demand Planning to support forecasting, S&OP, and inventory alignment.
• Collaborate with Marketing on account-specific marketing, consumer campaigns, and media support to drive awareness and in-store traffic.
• Work with Merchandising to align collections, assortments, and seasonal strategies.
• Partner with Finance to support planning, forecasting, and expense management.
• Align with Operations and Customer Experience to ensure seamless fulfillment and service.

• Develop and implement in-store sales training programs for wholesale partners and floor staff.
• Ensure partners are well-equipped to sell the brand, products, and collections effectively.
• Create tools, materials, and processes that support consistent brand storytelling at the retailer level.

• Oversee wholesale sales analysis, including order cadence, sell-through performance, and seasonal trends.
• Use insights to inform account strategy, assortment decisions, and future growth opportunities.
• Establish integrated workflows across Sales, Demand Planning, and Marketing to improve efficiency and decision-making.
• Create and contribute to long-term growth strategies leveraging the wholesale channel.

• Plan, coordinate, and execute trade events and industry shows.
• Oversee development and deployment of trade marketing materials, including booths and sales collateral.
• Ensure consistent brand representation across all wholesale touchpoints.

• Own and manage wholesale operating expenses.
• Ensure responsible budget oversight aligned with company priorities.
• Establish controls and processes to support scalable and efficient wholesale operations.

• Extensive leadership experience in wholesale sales within a consumer brand, retail, or related industry.
• Proven ability to build and scale wholesale organizations and processes.
• Strong strategic planning, account management, and cross-functional leadership capabilities.
• Deep understanding of retail channels, wholesale operations, and trade marketing.
• Highly analytical with the ability to translate insights into action.
• Exceptional communication, negotiation, and relationship-building skills.